Privacy Notice

Revised: May 18, 2026

This Privacy Notice for Zenfeed ("we", "us", or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

• Visit our website: https://www.zenfeed.co.uk/
• Use Zenfeed — Zenfeed lets Shopify merchants create professional product pages from any AliExpress or Amazon URL in about 60 seconds.
  • Paste a product URL
  • Zenfeed imports product images and generates AI-written copy tailored to your store
  • Preview the full page before publishing, then publish to your Shopify storefront
  • Key features:
    • Import from AliExpress or Amazon URLs
    • AI-generated product copy and descriptions
    • Live preview before publishing
    • Hero image, story section, features, FAQ, and reviews — auto-generated
    • Publish directly to your Shopify storefront
• Engage with us in other related ways, including any marketing or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have questions or concerns, please contact us at contact@zenfeed.co.uk.

Summary of key points

This summary provides key points from our Privacy Notice. You can find more details in the relevant sections below.

• What personal information do we process? We may process personal information depending on how you interact with us, the choices you make, and the products and features you use.
• Do we process any sensitive personal information? We do not process sensitive personal information.
• Do we collect any information from third parties? We do not collect any information from third parties.
• How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent, where we have a valid legal basis.
• In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.
• How do we keep your information safe? We use organisational and technical measures, but no method of transmission/storage is 100% secure.
• What are your rights? Depending on your location, you may have rights regarding your personal information.
• How do you exercise your rights? Contact us at contact@zenfeed.co.uk. We will respond in accordance with applicable data protection laws.

Table of contents

1. What information do we collect?
2. How do we process your information?
3. What legal bases do we rely on to process your personal information?
4. When and with whom do we share your personal information?
5. Do we offer artificial intelligence-based products?
6. Is your information transferred internationally?
7. How long do we keep your information?
8. How do we keep your information safe?
9. Do we collect information from minors?
10. What are your privacy rights?
11. Controls for Do-Not-Track features
12. Do United States residents have specific privacy rights?
13. Do we make updates to this notice?
14. How can you contact us about this notice?
15. How can you review, update, or delete the data we collect from you?

1. What information do we collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information we collect may include:

• Email addresses

Sensitive Information. We do not process sensitive information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

2. How do we process your information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process the personal information for the following purposes listed below. We may also process your information for other purposes only with your prior explicit consent.

• To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

3. What legal bases do we rely on to process your personal information?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason under applicable law.

If you are located in the EU or UK, this section applies to you.

We may rely on the following legal bases:

• Consent. You can withdraw your consent at any time.
• Legal obligations. We may process your information to comply with our legal obligations.
• Vital interests. We may process your information to protect your vital interests or the vital interests of a third party.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (express consent) or where permission can be inferred (implied consent). You can withdraw consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including:

• If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
• For investigations and fraud detection and prevention
• For business transactions provided certain conditions are met
• If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
• For identifying injured, ill, or deceased persons and communicating with next of kin
• If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
• If it is reasonable to expect collection and use with consent would compromise availability or accuracy, and the collection is reasonable for investigating a breach of an agreement or a contravention of the laws of Canada or a province
• If disclosure is required to comply with a subpoena, warrant, court order, or court rules relating to production of records
• If it was produced by an individual in the course of employment, business, or profession and collection is consistent with the purposes for which it was produced
• If the collection is solely for journalistic, artistic, or literary purposes
• If the information is publicly available and specified by regulations
• We may disclose de-identified information for approved research or statistics projects, subject to ethics oversight and confidentiality commitments

4. When and with whom do we share your personal information?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

Vendors, consultants, and other third-party service providers. We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work.

We have contracts in place with our third parties, designed to help safeguard your personal information. They cannot use your personal information unless we instruct them to do so, and they commit to protect and retain the data as instructed.

We may also need to share your personal information in the following situations:

• Business transfers. We may share or transfer your information in connection with (or during negotiations of) any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

5. Do we offer artificial intelligence-based products?

In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies ("AI Products").

Use of AI technologies

We provide AI Products through third-party service providers ("AI Service Providers"), including Anthropic. Your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products for purposes outlined in Section 3.

You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.

Our AI products

Our AI Products are designed for the following functions:

• Natural language processing

How we process your data using AI

All personal information processed using our AI Products is handled in line with this Privacy Notice and our agreements with third parties.

6. Is your information transferred internationally?

In Short: We may transfer, store, and process your information in countries other than your own.

Our servers are located in the United States. Regardless of your location, your information may be transferred to, stored by, and processed by us and by third parties with whom we may share your personal information, including facilities in the United States and other countries.

If you are a resident in the EEA, UK, or Switzerland, these countries may not necessarily have data protection laws as comprehensive as those in your country. We will take measures to protect your personal information in accordance with this Privacy Notice and applicable law.

European Commission Standard Contractual Clauses. We have implemented measures to protect your personal information, including by using Standard Contractual Clauses for certain transfers. Further details can be provided upon request.

7. How long do we keep your information?

In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.

We keep personal information only as long as necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. No purpose in this notice will require keeping your personal information for longer than 1 year.

When we have no ongoing legitimate business need to process your personal information, we will delete or anonymise it; if this is not possible, we will securely store it and isolate it from further processing until deletion is possible.

8. How do we keep your information safe?

In Short: We aim to protect your personal information through organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite safeguards, no electronic transmission or storage can be guaranteed to be 100% secure.

Transmission of personal information to and from our Services is at your own risk. Please access the Services within a secure environment.

9. Do we collect information from minors?

In Short: We do not knowingly collect data from or market to children under 18 years of age (or the equivalent age in your jurisdiction).

If we learn that personal information from users under the applicable age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data. If you become aware of any such data collection, please contact us at contact@zenfeed.co.uk.

10. What are your privacy rights?

In Short: Depending on where you are located (e.g., EEA, UK, Switzerland, Canada), you may have rights that allow you greater access to and control over your personal information.

These rights may include the right to request access to and obtain a copy of your personal information, request rectification or erasure, restrict processing, data portability (where applicable), and to not be subject to certain automated decision-making.

If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you may complain to your local data protection authority or the UK ICO: https://ico.org.uk/make-a-complaint/data-protection-complaints/data-protection-complaints/

If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch/edoeb/en/home.html

Withdrawing your consent

If we are relying on your consent to process your personal information, you can withdraw consent at any time by contacting us at contact@zenfeed.co.uk. This will not affect the lawfulness of processing before withdrawal.

11. Controls for Do-Not-Track features

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised, so we do not currently respond to DNT browser signals. If a standard is adopted in the future that we must follow, we will inform you in a revised version of this Privacy Notice.

California law requires disclosure of how we respond to DNT signals. Because there is not currently an industry or legal standard, we do not respond at this time.

12. Do United States residents have specific privacy rights?

In Short: If you are a resident of certain U.S. states, you may have rights to request access, correct inaccuracies, get a copy of, or delete your personal information, and to opt out of certain processing. These rights may be limited in some circumstances by applicable law.

Categories of personal information we collect

The table below shows the categories of personal information we have collected in the past twelve (12) months. It includes illustrative examples and does not reflect the full set of personal information we collect from you.

We may also collect other personal information outside these categories when you interact with us in person, online, or by phone/mail in the context of:

• Receiving help through customer support channels
• Participation in customer surveys or contests
• Facilitation in delivery of our Services and responding to inquiries

Retention (U.S. disclosures)

We retain personal information as needed to provide the Services or for:

• Category A — 1 year
• Category C — 1 year

How to exercise your U.S. rights

To exercise these rights, contact us at contact@zenfeed.co.uk.

Request verification. We may need to verify your identity. We will only use personal information provided in your request to verify identity/authority. If you submit a request through an authorised agent, additional information may be required.

Appeals. If we decline to take action regarding your request, you may appeal by emailing us at contact@zenfeed.co.uk.

California "Shine The Light" law. California residents may request certain information about disclosures for direct marketing purposes once per year by contacting us using the details in Section 14.

13. Do we make updates to this notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes, we may notify you by posting a notice or sending a notification. Please review this Privacy Notice periodically.

14. How can you contact us about this notice?

If you have questions or comments about this notice, you may contact us by post at:

Zenfeed
71-75 Shelton Street
London, London WC2H 9J
England

Or email: contact@zenfeed.co.uk

15. How can you review, update, or delete the data we collect from you?

Depending on the laws of your country or state of residence, you may have the right to request access to the personal information we collect, details about how we have processed it, correct inaccuracies, delete your personal information, or withdraw your consent.

To request to review, update, or delete your personal information, contact us at: contact@zenfeed.co.uk